Success of the Website depends on coming back of the visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:
1) Create a Forum, chatbox or shoutbox in the website
When you build a forum, chatroom or shoutbox, you are giving your visitors a place to voice their opinions and interact with their peers -- all of them are visitors of your site. As conversations started up, a sense of community will also follow and your visitors will return back to your site almost religiously every day.
2) Create a web log (blog)
Build an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also started up your credibility as you are proving to them that there is also a real life person behind the website.
3) Carry out polls or surveys
Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
4) Hold puzzles, quizzes and games